The short video is a carrier for promoting and marketing popular content. It won audiences' love with its vivid performance and emotional rendering and has become one of China's most popular promotion methods of brands/products.
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Douyin
Kuaishou
Wechat
BilibiliDouyin is a local Chinese version of TikTok, a music short video social app created by Bytedance. It is currently one of China's most influential short video platforms, with more than 600 million daily active users.
A popular Chinese short video community, a platform for users to record and share production and life. At present, there are more than 300 million daily active users.
A short video section grafted on WeChat, a platform for recording and creation. On WeChat Channels, viewers can see the videos liked and commented on by their friends on WeChat. Compared with other video platforms, it has excellent advantages in private communication.
Bilibili is a well-known Chinese video bullet screen website. It is a cultural community and video platform with a high concentration among young generations in China. The audience is primarily young people. It now has 223 million monthly active users, more than 86 percent of whom are 35 years old or younger, and is used by half of China's young people.
This type of short-form video focuses mainly on story performance, attracting the target audience's attention by telling stories. The short-form video could subtly make people like and remember by improving the plot's resonance with the audience and deepening the emotional connection between production and audience.
This type of short-form video focuses mainly on a simplified plot and sophisticated emotional output. Through expressive rendering, it can affect the dynamic attributes of the target audience to lower the targets' resistance to marketing and place the products. In this way, products can be remembered and liked indirectly.
This type of short-form video takes the direct way to promote the product. By shooting the product picture, highlighting the product appearance, application, and other multi-dimensional features, it directly shows the product advantages to the audience to make people remember and like the product.
This type of short-form video uses materials from brands and the Internet as sources. It reintegrates them through mixed editing to form complete video content. Then it puts them in channels to promote and makes the recommendation.
Communicate with the needs
Script creation
Site survey
Actor confirmation
Video shooting
Video editing
Video production
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