Social media is an inevitable part of the Chinese society – an average Chinese online user checks social media more than three times a day. This justifies the key importance of a company’s social media presence to achieve brand exposure and to influence consumers’ decisions. Raise awareness and build trust by fine-tuning interaction and engagement with target audience, get our free consultation now.
Contact usWeChat is the largest social media tool in China. Being a messenger platform, it doesn’t limit itself to only chat functions but also enables various features including Official Service/Subscription account, moments (feed), games, payment system etc. A broad number of features creates numerous opportunities for brands promotion within China’s biggest social media platform. The most widespread WeChat marketing tools include:
Weibo is a Chinese micro blogging giant with 462 million monthly active users and 172 daily active users. This platform has a similar relevance in the Chinese market as Twitter does in Western countries and is considered to be the most interactive mainstream social media platform in China. Unlike WeChat it has more broadcasting functions, providing you with access to a huge online users base. The most in-demand Weibo marketing tools include:
Little Red Book combines features of Amazon, Pinterest and Instagram that allows its users to share not only their lifestyle or product experience and view others’ posts, but also to purchase certain branded products. For brand marketers, it is an ideal platform to hear the voice of the consumers, induce them to try the brand and to build a long-lasting relationship.
Popify has been a great partner for China Digital, working together on our international clients. Always reliable, they provide consistently good quality work and have, on occasions, performed miracles for us against all odds. The distance and language barriers between Australia and China seems insignificant as technology and the team’s “can do” attitude mean that the lines of communication are always open. I highly recommend them as a go-to partner in China.
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Contact usStil undecided whether you want to pay big money to advertise on Chinese Social Media? Enlist us to help you conduct some preliminary ground work for you by gauging the Chinese audiences' interest towards your product/service on Chinese Social Media.