Live Sales starts from 2017 in China, then crazily expands from 2018. So far, both direct brands & KOLs could get significant revenue via Live Sales, a better shopping experience will lead to a bigger consumption volume.
Sales Based on Interests
Well-prepared for Tik Tok
Direct Sales
Online
Build Brand-own
Influencers in China
Comparing with traditional E-Commerce, interest-base would bring sales more possibilities.
Live Sales would be the key of future Tik Tok E-Commerce.
Remove all barriers to achieve face-to-face sales online.
The Live hosts would have high potentials to be brand-own influencers.
