Social media is an inevitable part of the Chinese society – an average Chinese online user checks social media more than three times a day. This justifies the key importance of a company’s social media presence to achieve brand exposure and to influence consumers’ decisions. Raise awareness and build trust by fine-tuning interaction and engagement with target audience, get our free consultation now.Contact us
WeChat is the largest social media tool in China. Being a messenger platform, it doesn’t limit itself to only chat functions but also enables various features including Official Service/Subscription account, moments (feed), games, payment system etc. A broad number of features creates numerous opportunities for brands promotion within China’s biggest social media platform. The most widespread WeChat marketing tools include:
Weibo is a Chinese micro blogging giant with 462 million monthly active users and 172 daily active users. This platform has a similar relevance in the Chinese market as Twitter does in Western countries and is considered to be the most interactive mainstream social media platform in China. Unlike WeChat it has more broadcasting functions, providing you with access to a huge online users base. The most in-demand Weibo marketing tools include:
Social e-commerce shopping platform claimed to be the largest cross-boarder e-commerce operator. Just in 5 years it hit over 40 million monthly users by attracting target audience of young females interested in fashion, beauty and luxury products. The platform is based on user generated content (UGC) and features netizens exchange various brands reviews and recommendations.
Douyin is a short-video sharing platform which is similar to popular in Western countries Musical.ly. Following the increased popularity of short videos many brands implemented video marketing in their business model and successfully captured the desired attention. Most important features of the video platform is that the videos are really short – around 15 seconds, and usually very creative and interactive.
Popify has been a great partner for China Digital, working together on our international clients. Always reliable, they provide consistently good quality work and have, on occasions, performed miracles for us against all odds. The distance and language barriers between Australia and China seems insignificant as technology and the team’s “can do” attitude mean that the lines of communication are always open. I highly recommend them as a go-to partner in China.
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