As a multilingual team working with international and local companies we love bringing together and delivering brand messages in spite of culture differences.
Our clients’ success is our own success. We think outside of the box to bring to life distinctive and efficient marketing campaigns that reach out to your audiences’ hearts.
Behind the curtains of Popify team we are real-life humans, and same stands for our clients and their audience. Therefore, human-centered approach is at the core of what we do.
Chinese search engines receive over billion search queries on a daily basis.
Due to the initial trust to the results users expect to get from search engines, the relevance of search marketing is explicit.
We assist companies to do both organic optimization and paid advertisements on the Chinese search engines which are mostly unknown to those living outside Mainland China.
With over 90% of the population having accounts on Chinese social media, its influence on users’ purchasing decisions is immense.
Social platforms are used not only to communicate with other people and share lifestyle but also to learn about brands, share products/services experience and get a customer support.
Considering continuous consumption growth in China, it is not surprising that advertising spending is heavily concentrated in mass media, at the same time the programmatic advertising in digital space is continuously growing due to increasing number of online users.
Both traditional and programmatic media buying are excellent solutions to communicate the brand’s message to broad consumer groups.
When entering a new market localization is one of the main aspects to be considered.
Considering that China has culture that has been forming for five thousand years without the strong impact of Western values, the local population has developed its very own unique preferences in terms of visual aesthetics and language.
Over 75% of country’s total internet users watch videos online via local platforms.
Being one of the most interactive types of content, the company’s video advertising can successfully get the desired attention of the audience and bring effective results.
It is an app that might confuse you at first, but once acquainted with it, you will find yourself as one of its active daily users.
We at Samsung Display, after a few challenging attempts, finally found a trusting partner in Popify to help us serve our Chinese customers. The team at Popify stands out for their domain expertise in digital marketing and their commitment to serve the clients. We were impressed by their responsiveness to our queries and their natural inclination to go above and beyond to ensure client success.
Popify has been a great partner for China Digital, working together on our international clients. Always reliable, they provide consistently good quality work and have, on occasions, performed miracles for us against all odds. The distance and language barriers between Australia and China seems insignificant as technology and the team’s “can do” attitude mean that the lines of communication are always open. I highly recommend them as a go-to partner in China.
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